With a minimalist-chic aesthetic at the core, the Clean Girl style weaves a sartorial narrative of understated elegance and confident simplicity.
Yet, finding garments, footwear, and accessories that embody the aesthetic’s core values requires genuine clothing brands that champion a less-is-more philosophy.
In this article, we will unfold a curated list of 10 Clean Girl brands quintessential to dress this contemporary minimalistic look.
From & Other Stories’ Scandinavian designs to Filippa K’s commitment to timeless fashion, these brands offer a wardrobe that favors understatement over excess and lasting style over fleeting trends.
1. & Other Stories
Origin
Originating from Europe, & Other Stories is a subsidiary of the H&M Group and a clothing brand designed to depict urban elegance and contemporary fashion.
Why it is Clean Girl
With minimalist knit sweaters, dresses, coats, and pleated trousers that resonate with the Clean Girl aesthetic, the brand is ideal for creating understated outfits that represent the style.
Editor’s choice
Best for long-sleeve midi knit dresses and mock neck knit sweaters.
2. The White Company
Origin
The White Company is a British company renowned for high-quality clothing, predominantly white or neutral-toned, focusing on simple, elegant designs.
Why it is Clean Girl
The White Company’s classic cotton shirts and relaxed linen trousers in neutral palettes align with the Clean Girl aesthetic and are great for crafting understated looks central to the Clean Girl style.
Editor’s choice
Best for pure-cashmere crew neck sweaters and organic cotton cord shirt dresses.
3. Sezane
Origin
Sezane is a Paris-based clothing brand known for revitalizing classic French fashion styles with contemporary takes on asymmetrical hemlines and structured blazers.
Why it is Clean Girl
Sezane’s approach to fashion, featuring slim-fit trousers and minimalist midi dresses, aligns with the Clean Girl aesthetic, emphasizing a polished and equally casual style.
Editor’s choice
Best for v-neckline long-sleeve dresses and velvet suit jackets.
4. COS
Origin
COS, an H&M Group clothing label, is recognized for its functional design philosophy by blending Scandinavian minimalism with contemporary fashion trends.
Why it is Clean Girl
COS’s tailored coats and dapper dresses align with Clean Girl’s clean lines, neutral colors, and streamlined silhouettes.
Editor’s choice
Best for collared double-faced wool coats and long-sleeved maxi dresses.
5. UGG
Origin
UGG is an American brand renowned for its iconic sheepskin boots, which showcase a casual yet luxurious style.
Why it is Clean Girl
UGG’s offering, particularly the sleek slip-ons and understated boots, aligns with the Clean Girl aesthetic need for a minimalist and stylish approach to fashion.
Editor’s choice
Best for minimalist boots, sneakers, and trainers.
6. Boden
Origin
Boden is a British brand known for contemporary attire comprising traditional patterns like Peter Pan collars and Breton stripes.
Why it is Clean Girl
Boden’s A-line dresses and tailored blazers adorned with floral prints and stripes align with the Clean Girl aesthetic polished and minimalist look.
Editor’s choice
Best for silk and satin shirts and flared pants.
7. Madewell
Origin
Madewell is an American brand known for denim-centric collections that combine casual comfort with a touch of urban chic.
Why it is Clean Girl
Madewell’s adherence to simple yet stylish denim and tops matches Clean Girl’s neat aesthetic.
Editor’s choice
Best for vintage wide-leg and kick-out crop jeans.
8. Glasson
Origin
Glassons, a popular fashion retailer in New Zealand and Australia, offers trendy women’s fashion and clothing in fresh and youthful designs.
Why it is Clean Girl
Glassons’ sleek, minimalist designs that exude a modern, understated elegance capture the essence of the Clean Girl style.
Editor’s choice
Best for linen blend cargo pants and stripe knit v-neck mini dress.
9. Filippa K
Origin
Filippa K is a Swedish clothing brand specializing in timeless Scandinavian minimalist attire.
Why it is Clean Girl
Filippa K’s monochromatic tailored silhouettes resonate with the Clean Girl aesthetic, which champions a refined, uncluttered approach to fashion.
Editor’s choice
Best for wool pants and asymmetric seersucker dresses.
10. Mint Velvet
Origin
Mint Velvet is a UK brand renowned for asymmetrically cut dresses and sharply tailored, fitted blazers with distinct lapels.
Why it is Clean Girl
Mint Velvet monochrome knitwear, clean-cut trousers, and blouses embody the style’s preference for refined simplicity.
Editor’s choice
Best for collared sweatshirts and silk statement shirts.
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After years of managing hundreds of fashion brands from London’s office of a global retailer, Mandy has ventured into freelancing. Connected with several fashion retailers and media platforms in the US, Australia, and the UK, Mandy uses her expertise to consult for emerging fashion brands create top-notch content as an editorial strategist for several online publications.
