Over the past year I’ve learned that nothing brings generations together like discussing the best Rare Beauty products: The brand is something that I, a millennial, my Gen Z sister, my 11- and 17-year-old Gen Alpha nieces (who, yes, are Sephora tweens and teens), and my baby boomer mother have spent many a family dinner bonding over and now regularly text about.
This may not seem exceptional at first, but such universal appeal is no small feat. Rare Beauty is perpetually trending on TikTok—in fact, several of its products like the Soft Pinch Liquid Blush and Tinted Lip Oil have gone viral and sold out as a result. While this is the case for plenty of other brands that Gen Alpha adores, there are many which my mom and I wouldn’t touch with a 10-foot pole. Similarly, the youths think some of our faves are “old-fashioned” or “uncool.” (Rude.)
So what sets Rare Beauty products apart from the rest beyond the fact that it’s buzzy? The products are actually really good.
I know, I know: I was hesitant at first too. It is another celebrity-owned beauty brand—in case you’re somehow unaware, Selena Gomez is the founder—which is a controversial phenomenon in itself. But Gomez and her team have seriously put in the work, and their products’ top-notch quality and universal appeal is proof. Its relative affordability is just icing on the cake.
There’s a reason I, a beauty editor, and several other Glamour editors love and use Rare Beauty products on a day-to-day basis. (No, really, we even have the photos to prove it.) But there’s one problem when it comes to universally beloved brands: choosing where and how to start.
Fortunately, we’ve got you covered in that department: Glamour editors tested and reviewed all the best Rare Beauty products so you don’t have to. We even tapped Rare Beauty global stylist Cynthia Di Meo for expert insight and tips on how to use and apply them—plus her viral blush hack—so you’ll be a pro in no time.
Get your Sephora carts ready! Shop all the Rare Beauty products below.
All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
