Gap is set to launch a collection with cult London streetwear label Palace.
The 55-piece collection was inspired by ‘90s skateboarding style and includes varsity jackets, windbreakers and co-branded logo hoodies.
The move comes a month after parent company Gap Inc. hired designer Zac Posen as “cultural curator and creative partner” to new chief executive Richard Dickson in the latest bid to re-energise the long-stagnant American apparel chain.”
Gap is a pop culture brand that sells apparel,” Dickson said in November at BoF VOICES. “Brands need to have a strong identity, a point of view and creative perspective. We don’t need everyone to like us.”
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Gap Inc. Names Zac Posen Creative Director
The American designer is tasked with reinvigorating the company’s entire portfolio, working directly alongside its new CEO, Richard Dickson, BoF has learned. He’ll also play a more hands-on role at Old Navy as chief creative officer.
