Rokh x H&M Launches Today

In the latest episode of its much-loved designer collaboration series, H&M has partnered with emerging brand Rokh.

Admired for its experimental spins on wardrobe staples under the exacting eye of Korean designer Rok Hwang, Rokh is sought after for its cleverly customizable designs infused with off-beat elegance.

An example will be the twists, layers and reconstruction of a traditional trench coat into a conceptual yet wearable design.

You will also find elevated basics, designed to mix and match with other pieces from the collection.

The collection also includes accessories including floral gloves and tights, two-tone jewellery, clear heels, and a monogrammed briefcase.

Spanning womenswear, menswear and accessories, the collection launches today on HM.com.


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