This is the introduction to our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow and sustain a DTC brand. You’ll discover the key principles of entrepreneurship and industry leading strategies for brand management, and you’ll dive into essential concepts including: brand identity, product development, market positioning, online and offline retailing, marketing touchpoints, innovation and financing. Explore the full Direct-To-Consumer course here.
Module Overview
Jen Rubio outlines the four key steps to launching a DTC brand today:
1. Defining a direct-to-consumer brand, and how to identify whether a whitespace exists in the market.
2. Launching a brand in a meaningful way.
3. Ways to build an engaged community online and offline.
4. Innovation, funding and what’s next for the brand’s long-term success.
Module Materials
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