This is module 2 of our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow and sustain a DTC brand. You’ll discover the key principles of entrepreneurship and industry leading strategies for brand management, and you’ll dive into essential concepts including: brand identity, product development, market positioning, online and offline retailing, marketing touchpoints, innovation and financing. Explore the full Direct-To-Consumer course here.
Module Overview
How to settle upon an idea? Whether you’re planning to improve something already in the marketplace or create a new category, the chapter covers the importance of identifying the whitespace in the market and then using consumer research to inform the brand and product.
Includes strategies and tools for:
- Conducting market research.
- Creating consumer personas and mapping user journeys.
- Identifying suppliers.
Module Materials
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