This is module 3 of our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow and sustain a DTC brand. You’ll discover the key principles of entrepreneurship and industry leading strategies for brand management, and you’ll dive into essential concepts including: brand identity, product development, market positioning, online and offline retailing, marketing touchpoints, innovation and financing. Explore the full Direct-To-Consumer course here.
Module Overview
Once you’ve identified the whitespace in the market, it’s time to define the brand DNA and identity. The course takes you through the critical elements – including brand identity and tone of voice – to ensure differentiation in the marketplace and inform the development of all other aspects of the business, from product design to manufacturing decisions, marketing and PR. The chapter includes a deep-dive on the importance of storytelling as a strategic tool, as well as go-to-market strategies.
Includes strategies and tools for:
- Identifying a brand’s mission statement, values, personality and tone of voice.
- Building emotional connections with consumers through storytelling.
- Creating go-to-market strategies.
Module Materials
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