What is VSCO Style?
Despite being named after the VSCO photo-editing app, the VSCO style is a casual way of dressing in oversized T-shirts, high-waisted jeans, and skater shoes, with aesthetics rooted in the 1990s American skater culture.
Thanks to the app’s innovative filters, certain outfits gained popularity among Gen Zs, who shared their looks, hence the style’s association with the app’s name.
Comprised of comfortable garments, minimal makeup, and eco-friendly accessories, the VSCO style depicts a lifestyle of positivity and wellness.
The Origin of VSCO Style
The term “VSCO” comes from a photo-editing app with flattering filters popular among teenagers.
The VSCO style emerged as users started to share their ways of dressing and outfits that matched the laid-back vibe of the app.
Nowadays, the VSCO style is a recognizable fashion trend, synonymous with a youthful and unpretentious way of dressing.
How to Dress VSCO?
The ideal VSCO outfit comprises loose-fitting, comfortable clothes in ‘happy’ colors and gives a feel of beachy moments, relaxed skater vibes, and a vintage touch.
Yet, the look’s apparent simplicity commands the use of specific garments, footwear, and accessories, mainly from recommended brands.
1. The Casual VSCO Look
This VSCO outfit comprises Brandy Melville or Roxy oversized graphic t-shirts in sun-faded colors and 90s skater denim shorts, emblematic of the VSCO style.
The style is completed by Birkenstock sandals – with aesthetic roots in 18th-century Germany – and loved for their comfortable design that complements the carefree vibe.
Finalize the look with an eco-friendly Hydro Flask water bottle, a must-have accessory emblematic of the VSCO pro-sustainability ethos.
2. The Sporty VSCO Look
Start this outfit with an oversized sweatshirt or hoodie in sunset pink and a pair of VSCO-style white shorts rooted in the laid-back surf and skater culture of coastal California.
Complement with high-top white sneakers rooted in American basketball courts and white crew socks, inspired by the 1970s American tennis and Preppy attire.
Complete the look with scrunchies in soft pink, lavender, mint green, or sky blue, a resurgence of the 80s disco fashion and a quintessential VSCO accessory.
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3. The Street-style VSCO Look
Start this VSCO look with a striped cropped top in sunset-inspired colors like pink, orange, and sandy yellows with aesthetics rooted in the laid-back surf culture of the 1990s.
Follow up with a pair of rolled-up light blue jeans inspired by the 90s American surf culture and casual streetwear and high-top checkerboard shoes, a hallmark of skate culture and a crucial VSCO footwear.
Complete the look with an iconic Fjallraven Kanken backpack, depicting the Swedish ethos of practicality and minimalism.
Similar Styles to VSCO
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A University of Oxford graduate in Design History, Katherine Saxon is researching arising TikTok cultures from a consumer psychology perspective while covering emerging aesthetics in fashion and beauty for TheVOU, Forbes, Business Insider, and more.
