Fenty Beauty by Rihanna is leading the list of the most searched celebrity beauty brands, with more than 2,8M searches offering cosmetics for all skin tones. The brand’s foundation, as well as its lip line, are widely sought after due to its extensive colour range. It was the first beauty brand to provide a wide range of foundation shades, targeting all skin tones, from lighter to darker ones.
Selena Gomez’s brand, Rare Beauty, is closely following in second, with 2.6M searches during this year. The brands’ blush, highlighter, and mascara are the favourites of makeup lovers. With the “break down unrealistic standards of perfection” slogan, Rare Beauty has a wide range of high-quality make-up products.
SKKN by Kim takes the third spot on the list of the most searched beauty brands, with 1,8M Google searches. Compared to the traditional Korean 9-step skincare routine, the brand provides an alternative through its “visionary nine-product ritual,” which delivers nourishment, renewal, and an at-home skin pampering experience.
Kylie Jenner’s Kylie Cosmetics comes fourth with more than 800,000 searches. Being in the industry for nearly a decade, the brand is the go-to choice for lipstick lovers, offering a wide range of lip products to suit any taste.
Florence by Mills brand by Stranger Things actress Millie Bobby Brown lands fifth place with over 600,000 searches. Florence by Mills sets are the most searched items of the brands, which may include lip gloss, mascara, and under-eye gel pads. The actress launched Florence by Mills as both a beauty brand and a learning opportunity to further her knowledge of skincare and cosmetics.
Ranked sixth is the KVD Vegan Beauty brand, with more than 300,000 searches during this year. Makeup lovers are mostly interested in the brand’s eyeliner and lipstick collection.
Coming to the seventh is Lady Gaga’s Haus Labs beauty brand, with more than 200,000 searches. The brand’s most popular search items are lip products, which are also among the things that go viral on TikTok.
Victoria Beckham Beauty is ranked eighth on the list of the most searched beauty brands, with over 180,000 searches. The most frequently searched item online is the brand’s eyeliner.
The brand is a go-to for those prioritizing cruelty-free products, meeting EU standards for cleanliness and non-toxicity.
Flower Beauty brand by Drew Barrymore is ranked ninth, with over 130,000 searches. For makeup enthusiasts, the brand’s blush, highlighter, and mascara are the favourites. The brand stands out as one of the most affordable options on the list, offering a range of high-quality cosmetics and skincare products.
Rounding up the top ten of the most searched celebrity beauty brands is JLo Beauty by Jennifer Lopez, with over 120,000 searches. With many people wanting to have the star’s glowing skin, the brand’s serum and JLo glow are the most searched.
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