Image courtesy of pinknews.com
Calvin Klein has a new Pride campaign starring supermodel Cara Delevingne and singer Jeremy Pope. The 2024 ‘This Is Love’ campaign has Jeremy and Cara lip synching to Crystal Waters’ 90s pop hit “100% Pure Love” alongside models and dancers Stella Maxwell, Greta Hofer, Tinglei Liu, Monet Lauren, Charlie Knepper, Vinson Fraley, Janick Heilijgers, Diego Pasillas, and Mauro van de Kerkhof.
This campaign, shot by Gordon von Steiner, captures Delevingne and Pope in the brand’s annual Pride collection “embracing the joyful, confident energy of Pride.” Calvin Klein states that the entire cast in the campaign “channels the euphoric spirit of Pride and the strength of the LGBTQIA+ community through expressive dance and unfiltered displays of confidence.”
This new ‘This Is Love’ campaign contains classic Calvin Klein underwear and apparel silhouettes infused with “with the vibrant energy of Pride.” New Intense Power underwear styles have a limited-edition logo waistband designed with a bright rainbow gradient. Additionally, this new collection contains two limited edition tee shirts in partnership with its NGO partners, Transgender Law Center, and ILGA World.
Image courtesy of fashionmodeldirectory.com
Another one bites the dust
Well, it is happening again, another fashion and beauty magazine bites the dust. That’s right, the latest victim Coveteur magazine is shutting down on June 15.
Most of the staff has been laid off, with six editors remaining to take the fashion outlet through June 15. This shutdown comes on the heels of a site revamp a few months ago, and also the appointment of Jenna Lyons as its new editor-in-chief in February.
According to Adweek magazine Coveteur is closing shop because the online outlet did not meet its revenue goals, despite increased social media presence and followers. Founded in 2011, Coveteur was acquired by Great Bowery for $15 million dollars.
In late 2023, Coveteur’s parent company, Great Bowery, set out to rebrand the company with a new look to the publication and bringing on Jenna Lyons. Poor Jenna, is anything working for her these days?
Image courtesy of gqaustralia.com
It ain’t over til it’s over
Another major fashion brand is facing financial challenges in 2024. As many fashion brands are struggling with staying afloat in 2024—Prabal Gurung, Mara Hoffman, and others—New York-based Australian designer Dion Lee is also experiencing a financial crisis.
Lee has placed his eponymous brand under voluntary administration after the withdrawal of investment and partnership by Australian brand and retailer Cue, which had acquired a major share in Dion Lee in 2013. Dion Lee’s brand was dependent on Cue’s financial investment and now that Cue’s investment has ended, Lee is pursuing other potential investors.
Dion Lee has been a staple of New York Fashion Week (NYFW) for several seasons. With the departure of Cue, for its spring 2024 collection Dion Lee collaborated with social commerce platform Emcee as a show sponsor.
—William S. Gooch
