Adidas AG reported a rebound in sales with its retail partners and a return to growth in North America, when Yeezy sneaker sales were excluded, …
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Adidas Has Extended Contract With Basketball Star Anthony Edwards, CEO Confirms
Minnesota Timberwolves and Team USA Basketball star Anthony Edwards has extended his contract with Adidas, chief executive Bjørn Gulden said on the company’s quarterly earnings …
Gigi Hadid’s Vans Are More of a Vibe Than Adidas Sambas Could Ever Be
Gigi Hadid is here to solve the sneaker debate. Adidas Sambas are dead! Wait no, long live Adidas Sambas! Hmm… but what about these French-girl …
Adidas Apologizes For Bella Hadid Munich Olympics Sneaker Ad
Sneaker giant Adidas is in the Jewish hot seat after an advertising campaign featuring Palestinian model Bella Hadid for which the company apologized for what …
Adidas and Thom Browne Fight in UK Court Over Striped Trademarks
Athletic wear giant Adidas and fashion house Thom Browne resumed their legal battle on Wednesday, with London’s High Court hearing the latest round of a …
Adidas Improves Full-Year Guidance as Post-Yeezy Recovery Continues
Adidas grew revenue by 11 percent in its second quarter ended May 2024, compared to the same period last year, Meanwhile, second-quarter operating profit reached …
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Scoring an endorsement deal with Nike or Adidas used to be every up-and-coming athlete’s dream. Not only do these deals typically come with a hefty …
Adidas Set to Benefit as Nike Struggles
The success of Adidas’ low-rise multi-coloured Samba and Gazelle sneakers, along with weaker sales at rival Nike, should help the German sportswear brand deliver strong …
Adidas CEO Rides Samba Craze to Revive Brand After Ye Debacle
No matter how Germany fares during Euro 2024 over the coming three weeks, an era of sorts will end for the host country’s football team …
Adidas Opens Fraud Probe in China After Whistleblower Letter
The German sportswear company is working with external legal counsel after receiving the letter on June 7, it said in an emailed statement. It’s the …
Adidas Prepares for Samba Slump
As Adidas aims to build on hot demand for its three-striped white and black Samba and multi-coloured Gazelle sneakers, it’s also taking steps to prevent …
This Week, Puig Tries to Break the IPO Curse; Adidas Takes a Victory Lap
This week, we might get that rarest of things: a successful initial public offering. Puig, the Spanish, family-owned conglomerate that counts Charlotte Tilbury, Paco Rabanne, …
Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?
The popularity of its retro sneakers, as well as its Gazelle, Campus and Handball Spezial shoes, was the main driver of last week’s upgrade to forecasts for …
Adidas Is Seeing Hot Demand for Sambas and Yeezys
Adidas AG raised its profit target for the year amid strong demand for classic sneakers like the Samba and a boost from sales of its …
How Adidas Sambas Took Over the World
On the train from Peckham in south London to Dalston in east London the other day, it became hard to ignore: everywhere one looked were …
Nike to Become Germany Supplier in 2027 After Seven Decades With Adidas
The German Football Association announced that American sportswear giant Nike would become their official supplier from 2027 onwards, ending a decades-long partnership with German firm …
Blue Adidas: How to Shop the Sneaker Trend of Spring and Summer 2024
Light blue Adidas are expected to take over in spring and summer 2024, and we’re not surprised. Vintage sneaker styles have been in for a …
Adidas Is Dropping a New Batch of Controversial Yeezy Shoes on Digital Channels
Adidas AG is kicking off another round of sales of Yeezy products, as the German sportswear company looks to boost earnings by working through the …
Blake Lively Brought Athleisure to the Super Bowl in an Adidas Tracksuit and Major Curls
Blake Lively has been a near-constant companion to Taylor Swift this football season; as reliable as her trusty red lipstick or go-to cocktail. So it …
Adidas Sambas and Other Sneakers on the Grammys 2024 Red Carpet – Fashion News
Adidas Sambas and Other Sneakers on the Grammys 2024 Red Carpet – Fashion News ad Share This Article