As Adidas aims to build on hot demand for its three-striped white and black Samba and multi-coloured Gazelle sneakers, it’s also taking steps to prevent …
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Adidas
This Week, Puig Tries to Break the IPO Curse; Adidas Takes a Victory Lap
This week, we might get that rarest of things: a successful initial public offering. Puig, the Spanish, family-owned conglomerate that counts Charlotte Tilbury, Paco Rabanne, …
Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?
The popularity of its retro sneakers, as well as its Gazelle, Campus and Handball Spezial shoes, was the main driver of last week’s upgrade to forecasts for …
Adidas Is Seeing Hot Demand for Sambas and Yeezys
Adidas AG raised its profit target for the year amid strong demand for classic sneakers like the Samba and a boost from sales of its …
How Adidas Sambas Took Over the World
On the train from Peckham in south London to Dalston in east London the other day, it became hard to ignore: everywhere one looked were …
Nike to Become Germany Supplier in 2027 After Seven Decades With Adidas
The German Football Association announced that American sportswear giant Nike would become their official supplier from 2027 onwards, ending a decades-long partnership with German firm …
Blue Adidas: How to Shop the Sneaker Trend of Spring and Summer 2024
Light blue Adidas are expected to take over in spring and summer 2024, and we’re not surprised. Vintage sneaker styles have been in for a …
Adidas Is Dropping a New Batch of Controversial Yeezy Shoes on Digital Channels
Adidas AG is kicking off another round of sales of Yeezy products, as the German sportswear company looks to boost earnings by working through the …
Blake Lively Brought Athleisure to the Super Bowl in an Adidas Tracksuit and Major Curls
Blake Lively has been a near-constant companion to Taylor Swift this football season; as reliable as her trusty red lipstick or go-to cocktail. So it …
Adidas Sambas and Other Sneakers on the Grammys 2024 Red Carpet – Fashion News
Adidas Sambas and Other Sneakers on the Grammys 2024 Red Carpet – Fashion News ad Share This Article
Adidas Plans More Yeezy Sales After €1 Billion Currency Hit
Adidas AG said its profit this year will be hit by unfavourable currency movements, but it plans to mitigate some of the damage by continuing …
Adidas, H&M and ASOS Cargo Aboard: One Ship’s Voyage to Avoid the Red Sea
When the Maersk Tanjong set sail from Thailand on Dec. 2, headed towards the Suez Canal to reach the US East Coast, it was carrying …
Katie Holmes Laces Up Adidas Sambas Sneakers With Friends in New York – Fashion News
Katie Holmes Laces Up Adidas Sambas Sneakers With Friends in New York – Fashion News ad Share This Article
Katie Holmes Laces Up ‘It-Girl’ Adidas Sambas in New York – Fashion News
Katie Holmes Laces Up ‘It-Girl’ Adidas Sambas in New York – Fashion News ad Share This Article
Olivia Wilde Laces Up Adidas Sneakers at the Gym in Los Angeles – Fashion News
Olivia Wilde Laces Up Adidas Sneakers at the Gym in Los Angeles – Fashion News ad Share This Article
Step into the Samba Retreat and walk away with the new adidas Sambae
adidas launches the Samba Retreat, with a collection of shoes including the iconic Samba OG, Handball Spezial and the latest Sambae for women. Walk the …
In Olympics Race, Adidas Pursues Edge in New Sports
As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, …
Adidas Launches Fear of God Athletics Collaboration
The long-awaited tie-up between the German sportswear company and designer Jerry Lorenzo’s label launched Dec. 3 on the Fear of God website and the Adidas …
Waste From Adidas, Walmart, Other Brands Fuelling Cambodia Brick Kilns
Waste from at least 19 international brands including Adidas and Walmart is being used to fuel kilns in brick factories in Cambodia, and some workers …
Adidas Gets €350 Million Yeezy Boost Amid Turnaround Push
Adidas AG made about €350 million ($374 million) in sales from Yeezy shoes in the third quarter as the company whittles down its inventory of …