Casablanca Paris, the London-based fashion brand founded by French designer Charaf Tajer, is set to open its first retail store. A 450-square-metre space on Paris’ …
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Approach
Why Aimee Song Is Taking a Different Approach to the Influencer Brand
Aimee Song has spent over 15 years building her personal brand online. With her next venture, however, she wants to take a more behind-the-scenes role. …
Unleashing the Joy of Running: goodr’s Playful Approach to Fitness
Unleashing the Joy of Running: goodr’s Playful Approach to Fitness Welcome to the world of goodr, where the joy of running takes center stage, and …
A Modern Approach to Men’s Style
In the dynamic and ever-evolving landscape of men’s fashion, a significant shift is underway—one that goes beyond fabric and design to redefine masculinity itself. Men’s …
Behind the Scenes with Hegarty: A London-Centric Approach
Behind the Scenes with Hegarty: A London-Centric Approach Step into the world of Hegarty; the designer brand that fuses London’s timeless allure with a commitment …
Revolutionizing Your Closet: The Innovative Approach To Wardrobe Building
A growing demand for eco-friendly and ethical fashion has become prevalent within recent years. This is common among everyday wear with consumers wanting to make …
Hermès Opens New Leather Goods Workshop as Sales Approach $15 Billion
CHARLEVILLE MEZIÈRES, France – Hermès opened its twenty-second French leather goods workshop Friday in the Ardennes region bordering Belgium. The 5,700 square-metre facility is set to …
What Fashion Can Learn From Gen-Z’s Approach to Gender
When Timothée Chalamet wore a bright red, halter-top, slimly cut jumpsuit at the 2022 Venice Film Festival, the 26-year-old movie star — and his outfit …
How to Approach Promotions This Holiday Season
Forget Black Friday. This holiday season, if you’re timing your big sale to catch the post-Thanksgiving shopper, you’re weeks too late. Discounts on apparel, footwear …
Rethinking Fashion’s Approach to the Plus-Size Market
To subscribe to the BoF Podcast, please follow this link. The market for plus-size fashion is worth nearly $30 billion in the US alone. But …
How Neiman Marcus Group Is Transforming the Associate Experience With a People-First Approach
The fashion and retail industry has evolved its consumer journey in recent years, transforming the relationship with its customers into a fully integrated, personalised experience, …
Why Eileen Fisher’s Approach to Sustainable Fashion Works
After 40 years at the brand she founded, Eileen Fisher announced earlier this week that she was stepping aside. Her successor, Patagonia chief product officer …
Olivia Rodrigo on Her New Glossier Partnership and Why Her Approach to Beauty Is Ever-Evolving
On Grammys night, Olivia Rodrigo further cemented her status as pop’s reigning beauty idol. The 19-year-old singer started off the evening evoking ’90s grunge glamour …
Fashion’s New Approach to Setting Prices
Surging inflation has put fashion businesses in a tough position. They can generally either raise prices and risk losing shoppers, or absorb the higher costs …
Careers Counsel | How to Approach Negotiating Your Salary
How to Approach Negotiating Your Salary (CBNC) Try your network and ask someone more senior than you. Framing is key: You’re not asking how much …
As the Crisis Deepens, Fashion Adjusts Its Approach to Russia and Ukraine
Images and Article from www.businessoffashion.com. Planning for War Russia’s invasion of Ukraine is in its second week, with attacks on civilian targets intensifying Nike, Mango, …