Miley Cyrus is the poster girl for boundary-pushing haircuts. We’re talking shags, mullets, platinum blonde pixie cuts, and jellyfish cuts. It’s safe to say she’s …
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Elsa Pataky Makes a Strong Case for Metallic Wedge Espadrilles This Summer
The Most Comfortable Wedges for Women, According to Glamour Editors By Jake Henry Smith The pair Pataky is wearing come from the new Gioseppo collection …
Tracee Ellis Ross Makes the Case for Consistency During ‘Black Mirror’ Press Tour
Tracee Ellis Ross did what Tracee Ellis Ross does best—serve statement-making style with a healthy dose of personality—while promoting Black Mirror Season 7 in New …
FTC Seeks Delay in Amazon Prime Case Over Resource Shortages
The US Federal Trade Commission is asking a federal judge to delay a trial challenging Amazon.com Inc.’s Prime subscription practices, citing resource constraints at the …
Paris Day Eight: The Case for Intimacy
PARIS — Big fashion spectacles are becoming a tired concept. In Paris, even the billion-dollar brands have scaled things down amid budgetary pressures and the …
Case Study | The Playbook for Succeeding in China’s New Reality
For evidence of Crocs’ popularity in China, look no further than the brand’s online moniker 洞门, or Dong Men. Meaning cave entrance, it’s an affectionate …
Case Study | The Complete Guide to Communicating Value to Shoppers
Before each purchase, an internal negotiation takes place in every shopper’s head: How much do I really want this, and is it worth the cost? …
Sustainability: The Case for Collective Action
Opens in new window Decarbonisation of fashion’s supply chain could cost $1 trillion, but it is likely more economically viable than executives think. Yet factors …
Case Study | How to Get Fashion Collaborations Right
When H&M partnered with Karl Lagerfeld on a limited collection in 2004, the pairing of a fast-fashion retailer with the type of luxury designer the …
Case Study | The Essential Brand Marketing Guide
Today’s brands need to be more than just a label on a sweater or a logo on a shopping bag. It’s in part a reflection …
The Case For Sharing a Scent With Your Significant Other
Products are curated by Style Girlfriend editors. Purchases through our links may earn us an affiliate commission. I want to let you in on a …
Case Study | The Strategy That Brought Adidas Back From the Brink
In October 2022, Adidas found itself staring down an unprecedented crisis when it terminated its Yeezy sneaker partnership, a highly profitable business segment which at …
Amazon Antitrust Case Filed by FTC to Move Forward After Ruling
Amazon must face an antitrust suit filed by the US Federal Trade Commission over its online marketplace, but a federal judge dismissed some of the …
Case Study | How to Create the Perfect E-Commerce Site
A brand’s website needs to perform one of retail’s most delicate balancing acts. Ideally, it should tell a brand’s story and simultaneously maximise e-commerce revenue …
Taylor Swift Makes the Case For Breaking Traditional Wedding Dress Codes With Travis Kelce
Taylor Swift wore a white-adjacent dress to a friend’s wedding and she looked great doing it. On September 7, Swift and Travis Kelce were photographed …
Case Study | How Brands Can Balance DTC and Wholesale
The notion that there are wholesale brands and direct-to-consumer brands is dying. Just look at Glossier, one of the defining DTC start-ups of the last …
Hailey Bieber Makes the Case for the Anti-Maternity Maternity Wardrobe
After revealing her pregnancy on Instagram last month, Hailey Bieber has shared a few snaps of her maternity wardrobe with followers on social media. But …
Unified and Professional: Making the Case for Work Uniforms
Are you planning to adopt an employee uniform programme for your company? Great! Uniforms offer many advantages, ranging from reinforcing company identity to improving staff …
Birkin Bag Shoppers Suing Hermès Expand Antitrust Case
US consumers suing French luxury house Hermès have broadened their lawsuit accusing the company of forcing buyers to spend thousands of dollars on other products before …
Case Study | Building an Effective Loyalty Programme
Ulta Beauty’s loyalty programme is practically synonymous with the retailer’s success. Today, 96 percent of the company’s sales run through the programme, which has 43.3 …