Opens in new window Decarbonisation of fashion’s supply chain could cost $1 trillion, but it is likely more economically viable than executives think. Yet factors …
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Case Study | How to Get Fashion Collaborations Right
When H&M partnered with Karl Lagerfeld on a limited collection in 2004, the pairing of a fast-fashion retailer with the type of luxury designer the …
Case Study | The Essential Brand Marketing Guide
Today’s brands need to be more than just a label on a sweater or a logo on a shopping bag. It’s in part a reflection …
The Case For Sharing a Scent With Your Significant Other
Products are curated by Style Girlfriend editors. Purchases through our links may earn us an affiliate commission. I want to let you in on a …
Case Study | The Strategy That Brought Adidas Back From the Brink
In October 2022, Adidas found itself staring down an unprecedented crisis when it terminated its Yeezy sneaker partnership, a highly profitable business segment which at …
Amazon Antitrust Case Filed by FTC to Move Forward After Ruling
Amazon must face an antitrust suit filed by the US Federal Trade Commission over its online marketplace, but a federal judge dismissed some of the …
Case Study | How to Create the Perfect E-Commerce Site
A brand’s website needs to perform one of retail’s most delicate balancing acts. Ideally, it should tell a brand’s story and simultaneously maximise e-commerce revenue …
Taylor Swift Makes the Case For Breaking Traditional Wedding Dress Codes With Travis Kelce
Taylor Swift wore a white-adjacent dress to a friend’s wedding and she looked great doing it. On September 7, Swift and Travis Kelce were photographed …
Case Study | How Brands Can Balance DTC and Wholesale
The notion that there are wholesale brands and direct-to-consumer brands is dying. Just look at Glossier, one of the defining DTC start-ups of the last …
Hailey Bieber Makes the Case for the Anti-Maternity Maternity Wardrobe
After revealing her pregnancy on Instagram last month, Hailey Bieber has shared a few snaps of her maternity wardrobe with followers on social media. But …
Unified and Professional: Making the Case for Work Uniforms
Are you planning to adopt an employee uniform programme for your company? Great! Uniforms offer many advantages, ranging from reinforcing company identity to improving staff …
Birkin Bag Shoppers Suing Hermès Expand Antitrust Case
US consumers suing French luxury house Hermès have broadened their lawsuit accusing the company of forcing buyers to spend thousands of dollars on other products before …
Case Study | Building an Effective Loyalty Programme
Ulta Beauty’s loyalty programme is practically synonymous with the retailer’s success. Today, 96 percent of the company’s sales run through the programme, which has 43.3 …
Case Study | How to Create Cultural Moments on Any Budget
It was the ad heard round the world. In the early days of January 2024, Calvin Klein launched its Spring campaign with a video starring …
Achieving a Sun-Kissed Glow Safely: The Case for Self-Tanners this Season – Bangstyle
As the sun emerges from its winter slumber, many of us crave that coveted sun-kissed glow. However, with increasing awareness about the harmful effects of …
Designer Nancy Gonzalez Sentenced to 18 Months in Exotic Skin Smuggling Case
Colombian designer Nancy Gonzalez has been sentenced to 18 months in prison for illegally smuggling millions of dollars of crocodile and snakeskin handbags into the …
Hailey Bieber’s Rhode Lip Case
Who: Hailey Bieber’s Rhode Lip Case Shop: Rhode Where: Instagram Turn on your JavaScript to view content Shop the look FTC Disclaimer: Keep in mind …
Case Study | How to Turn Data Into Meaningful Customer Connections
Artificial intelligence could be the most powerful business tool in decades. But without the right data, it’s useless. Similarly, brands are confronting a new reality …
Jennifer Lopez Just Made the Case for Pierced Manicures
Between disco curls and the mob wife aesthetic, maximalism is clearly having a moment—and Jennifer Lopez is clearly taking note when it comes to her …
Case Study | The Art and Science of Retail Store Success
Five years ago, Brian Bolke set up shop in Hudson Yards â then a newly built development with offices and a glittering mall on Manhattanâs …