The Finnish textile and lifestyle brand Marimekko was launched in 1951 by Armi Ratia and her husband Viljo with a radical premise for post-war Finland: …
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Strategy
The BoF Podcast: Moncler CEO Remo Ruffini Talks ‘Genius’ Strategy
To subscribe to the BoF Podcast, please follow this link. LONDON, United Kingdom — The last time Imran Amed sat down with Moncler Chief Executive …
Designing a Marketing Strategy for Your Growing Business: 6 Ways To Get Started
As a business owner, you know that investing in a solid marketing strategy is essential to growing your small business. But you also know that …
Does Kering’s US-Centric Strategy Still Make Sense?
The American consumer has helped luxury brands power through the pandemic, Putin’s invasion of Ukraine and other global crises. Even now, as the International Monetary …
Tapestry’s Strategy to Increase Equity and Diversity at All Employee Levels
Increased awareness around discrimination and bias in fashion in recent years has revealed a critical need for sustained diversity, equity and inclusion (DEI) work in …
4 Tips To Have a Successful Brand Strategy
4 Tips To Have a Successful Brand Strategy 1 People often mistake that a business’s brand strategy is limited to a well-designed logo and a …
Zalando, Yoox Net-a-Porter and About You Launch Climate Strategy Platform for Brands
Working with sustainability consultancy Quantis, the three online fashion retailers will offer a free service to help brands they stock measure greenhouse emissions, set reduction …
BFC Report Finds Half of European Brands Have a Diversity Strategy But Progress Still Lags
A new report by the British Fashion Council (BFC) and the MBS Group, a UK-based executive search firm, found that 51 percent of European fashion …
Special Report: How to Maximise Your Influencer Strategy
There is a new edition of this report. Click here to read BoF’s latest guide to influencer marketing. LONDON, United Kingdom — Selling product through …
Case Study: Inside Moncler’s ‘Genius’ Strategy
Moncler is a modern luxury success story. Its Chairman, Chief Executive and main shareholder Remo Ruffini bought the near-bankrupt heritage skiwear label in 2003, transforming …
Inside Nike’s Radical Direct-to-Consumer Strategy — Download the Case Study
In October 2020, in the middle of a global pandemic that had infected 188 countries, causing record sales damage across the retail sector, Nike’s share …
BoF LIVE: A Survival Strategy for Fashion Magazines
1st June at 16:00 BST / 11:00 EDT Featuring Angus James MacEwan, senior vice president of marketing & US business of Highsnobiety, Antoine Gregory, founder …
Lorenzo Bertelli on Prada’s Sustainability Strategy
Two weeks ago, Lorenzo Bertelli was standing on the floor of a factory watching old fishing nets turn from waste material to the nylon at …
The Strategy Behind Balenciaga’s Destroyed Sneaker Stunt
This week, tweets like “Balenciaga this has to be a joke right?” and “I’m 100% convinced that Balenciaga is a social experiment” flew across the …
Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells
On the morning Calvin Klein released its collaboration with skate brand Palace, Stefan Larsson, chief executive of the brand’s parent, PVH Corp., received a text …
A Survival Strategy for Fashion Magazines
When Dotdash Meredith announced it was shuttering American fashion magazine InStyle’s print edition in February, it was a familiar enough story for the beleaguered publishing …
Download the White Paper: Crafting an Emerging Talent Strategy
CWP5 Banner ad In the fifth BoF Careers white paper, we share actionable insights and advice from six global experts on how fashion companies can …