Everybody wants to know what’s next for Gucci Beauty. When the beauty conglomerate Coty relaunched the luxury house’s label in 2019, it reflected the maximalist …
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Strategy
BoF LIVE | Inside Hermès’ Best-in-Class Leather Goods Strategy
Join us for a special Masterclass, as BoF’s luxury editor Robert Williams, along with a panel of experts, unpack our latest case study Inside Hermès’ …
‘Culture Is the New Luxury’: Golden Goose CEO Unveils Strategy for Next Chapter
Golden Goose is set to become the latest luxury player to put culture at the heart of its brand strategy. Next week, the label known …
It’s Time to Rethink Your China E-Commerce Strategy
It’s been over two years since Chinese authorities suddenly pulled the plug on the public listing for Alibaba-owned Ant Financial in an apparent retaliation to …
How I Became… Senior Lead of Creative Strategy at Pinterest
Discover 2,700+ job opportunities in fashion today on BoF Careers. Amiyra Perkins, senior lead of creative strategy at Pinterest, began her career in fashion by …
Shiseido’s Announces New Growth Strategy, Sees Fiscal Year Profits Fall
The beauty company reported on Friday that full-year sales grew by 5.7 percent for the fiscal year ended Dec. 31, to approximately 1.07 trillion yen, …
Rethinking Luxury’s Distribution Strategy | BoF
The performance of the luxury segment over recent times has been outstanding, with one season after another characterised by soaring demand and impressive bottom-line outcomes. …
Marimekko’s Strategy to Scale as a Values-Driven Company
The Finnish textile and lifestyle brand Marimekko was launched in 1951 by Armi Ratia and her husband Viljo with a radical premise for post-war Finland: …
The BoF Podcast: Moncler CEO Remo Ruffini Talks ‘Genius’ Strategy
To subscribe to the BoF Podcast, please follow this link. LONDON, United Kingdom — The last time Imran Amed sat down with Moncler Chief Executive …
Designing a Marketing Strategy for Your Growing Business: 6 Ways To Get Started
As a business owner, you know that investing in a solid marketing strategy is essential to growing your small business. But you also know that …
Does Kering’s US-Centric Strategy Still Make Sense?
The American consumer has helped luxury brands power through the pandemic, Putin’s invasion of Ukraine and other global crises. Even now, as the International Monetary …
Tapestry’s Strategy to Increase Equity and Diversity at All Employee Levels
Increased awareness around discrimination and bias in fashion in recent years has revealed a critical need for sustained diversity, equity and inclusion (DEI) work in …
4 Tips To Have a Successful Brand Strategy
4 Tips To Have a Successful Brand Strategy 1 People often mistake that a business’s brand strategy is limited to a well-designed logo and a …
Zalando, Yoox Net-a-Porter and About You Launch Climate Strategy Platform for Brands
Working with sustainability consultancy Quantis, the three online fashion retailers will offer a free service to help brands they stock measure greenhouse emissions, set reduction …
BFC Report Finds Half of European Brands Have a Diversity Strategy But Progress Still Lags
A new report by the British Fashion Council (BFC) and the MBS Group, a UK-based executive search firm, found that 51 percent of European fashion …
Special Report: How to Maximise Your Influencer Strategy
There is a new edition of this report. Click here to read BoF’s latest guide to influencer marketing. LONDON, United Kingdom — Selling product through …
Case Study: Inside Moncler’s ‘Genius’ Strategy
Moncler is a modern luxury success story. Its Chairman, Chief Executive and main shareholder Remo Ruffini bought the near-bankrupt heritage skiwear label in 2003, transforming …
Inside Nike’s Radical Direct-to-Consumer Strategy — Download the Case Study
In October 2020, in the middle of a global pandemic that had infected 188 countries, causing record sales damage across the retail sector, Nike’s share …
BoF LIVE: A Survival Strategy for Fashion Magazines
1st June at 16:00 BST / 11:00 EDT Featuring Angus James MacEwan, senior vice president of marketing & US business of Highsnobiety, Antoine Gregory, founder …
Lorenzo Bertelli on Prada’s Sustainability Strategy
Two weeks ago, Lorenzo Bertelli was standing on the floor of a factory watching old fishing nets turn from waste material to the nylon at …