Hair-straightening products may significantly increase the risk of developing uterine cancer among those who use them frequently, a large study published on Monday suggests. “We …
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Can On Set a New Pace for Sportswear? | Case Study
In just over a decade, On evolved from a little-known Swiss footwear start-up, endorsed by a small but passionate community of runners and outdoor enthusiasts …
Wearing This Color Makes People Trust You More, Study Says
Trust is one of the most essential building blocks to any type of relationship. Inviting someone new into your life or making a long-term commitment …
A moment that changed me: I fled the Gaza blockade to study – but my freedom came at a cost | Life and style
In 2017, I applied, in secret, for a scholarship to a university in Turkey. Even when I was accepted, I didn’t tell my parents for …
Case Study: Decoding Gucci’s Merchandising Success
At the start of the Marco Bizzarri and Alessandro Michele era at Gucci in 2015, industry analysts wondered if the brand would break from the …
Case Study: Inside Moncler’s ‘Genius’ Strategy
Moncler is a modern luxury success story. Its Chairman, Chief Executive and main shareholder Remo Ruffini bought the near-bankrupt heritage skiwear label in 2003, transforming …
Case Study: How Dior Plugged Into Digital China
China’s reputation as a land of superlatives precedes it. At this stage in its development, few would argue that what is now the world’s largest …
Case Study: How to Market a New Brand
At the end of 2019, two of beauty’s most hyped brands sold for huge sums. In December, Kylie Cosmetics — the lip kit empire built …
Case Study: How to Talk to Customers About Fashion’s Dirty Secrets
This article is part of BoF’s special edition, Can Fashion Clean Up Its Act? Is “radical transparency” in fashion even possible? McKinsey & Company has …
How to Build a Customer-Centric Brand — Download the Case Study
By the end of 2020, the American mall was in shambles. An outcome 40 years in the making, many venerable retailers had filed for bankruptcy …
Inside Nike’s Radical Direct-to-Consumer Strategy — Download the Case Study
In October 2020, in the middle of a global pandemic that had infected 188 countries, causing record sales damage across the retail sector, Nike’s share …
How to Sell Skin Care at Every Price — Download the Case Study
When it came to shopping in 2020, when much of the world’s global population was homebound during the pandemic, the year may be best remembered …
The New Four Ps of DTC Marketing — Download the Case Study
A decade into the era of direct-to consumer (DTC) brands, to call the market saturated would be an understatement. There is a digital upstart ready …
Sephora’s Bid to Dominate Global Beauty Retail — Download the Case Study
Today, Sephora is synonymous with luxury beauty, generating more than an estimated $10 billion in annual sales across 2,000 stores in 35 countries, making it …
Fashion’s Last Mile Opportunity — Download the Case Study
E-commerce has always been an expensive endeavour. There’s online marketing, warehouse operations and, costliest of all, the process of getting orders to customers’ doorsteps — …
Abercrombie & Fitch’s Brand Reinvention — Download the Case Study
In 2016, Abercrombie & Fitch was the most-hated retailer in the US. That, at least, was the story numerous headlines conveyed that year after the …
How to Seize Fashion’s Gaming Opportunity — Download the Case Study
One fact about the global video game market tends to surprise those unfamiliar with the business. “The video game industry is larger than the music …
Fashion’s Race for New Materials — Download the Case Study
Hermès is a luxury brand that prides itself on being steeped in heritage and traditional craftsmanship. So when it emerged in 2021 that the maker …
The Complete Guide to Influencer Marketing — Download the Case Study
More than a decade after the launch of Instagram, influencer marketing has evolved from a cottage industry into a global juggernaut. In a sense, fashion …
Building a DTC Challenger Brand | Download the Case Study
For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, …