It is, quite literally, the trillion dollar question: how did TikTok go from a niche social network for lip-syncing teens to the most popular app …
Success
How African Designers Are Finding Success by Tapping Into Their Cultural Roots
When Adeju Thompson, founder of the Nigerian label Lagos Space Programme, was looking for inspiration for their next collection, they landed on a Yoruba phrase: …
The Secrets to Sustained Success on TikTok
To subscribe to the BoF Podcast, please follow this link. Background: TikTok has become one of the world’s largest and buzziest social media platforms, with …
Case Study: Decoding Gucci’s Merchandising Success
At the start of the Marco Bizzarri and Alessandro Michele era at Gucci in 2015, industry analysts wondered if the brand would break from the …
Amazon’s online luxury fashion stores open in Europe after US success | Amazon
Amazon shoppers in Britain can now add high-fashion purchases, such as a four-figure Peter Dundas evening gown or a Christopher Kane slingback heel, to their …
How Puma Became a Rare Wholesale Success Story
For much of the last decade, Puma was in limbo, too small to compete with Nike and Adidas, too big to fend off new, niche …
Professional Clothing: How to Dress for Success
Today we want to talk about how to dress for success. Professional Clothing: How to Dress for Success. When it comes to dressing for success, …