7 Best Korean Online Clothing Stores to Shop K-Fashion

Knowing where to purchase Korean clothing can be challenging, especially if you don’t live in Korea.

In this article, I’ve curated some of the best Korean online clothing stores right now that have websites in the English language and ship worldwide.

---

1/7
W CONCEPT

Best Online Boutique for Korean Designer Clothing

W Concept is one of the biggest fashion websites in South Korea – if not in the top three online clothing stores in the country right now.

W Concept has Korean and non-Korean brands, and you will be hard-pressed to find an online store with a broader clothing variety.

The online store is split into two sections, Korean and US.

While the U.S. version of the website features different appeal styles relevant to American trends and shoppers, you can always switch to Korean brands using the menu bar.

And to top it up, W Concept offers fashion and beauty products from famous Korean cosmetic brands such as COSRX and Hera.

---

2/7
YESSTYLE

Biggest Korean Online Clothing Store

Arguably the most famous Korean shopping mall on this list, Yesstyle is a name most Korean fashion enthusiasts are already familiar with.

Not only does YesStyle offer clothing for both men and women, but they also offer cosmetics, accessories, shoes, pet apparel, homeware, and even artisanal goods.

This website has an incredible variety of Korean fashion, often discounted or on sale.

And while not all garments sold on this site are made by Korean designers, the company focuses on Korean fashion aesthetics.

As Yesstyle stocks clothes from hundreds of brands and designers, the price and product quality vary accordingly.

Pricing on this website starts at around $5 for some of the cheaper T-shirts, shorts, and pants and could reach thousands for limited edition pieces you can’t find anywhere else.

Yesstyle has a considerable offering, but that can be overwhelming at times.

For that, I recommend this store to those who know what they want and are already familiar with Korean clothing brands.

---

3/7
KOODING

Best Online Store for Classic Korean Fashion and K-beauty

Kooding is another tremendous Korean fashion website that stocks and ships worldwide.

The online store has a wide range of clothing for women, men, and kids from top Korean clothing brands.

While the online store focuses on clothing, Kooding also stores accessories such as phone cases, pens and pencils, and designer face masks.

I love shopping at Kooding for unique Korean clothing, such as modern hanbok.

Not many sites offer modern hanbok, and I’m happy to see Kooding offering it, as I love the style.

Kooding’s prices are in the cheaper range compared to most sites on this list.

---

4/7
STHSWEET

Best Online Store for Edgy Korean Fashion

Sthsweet is an online Korean fashion store owned by the same company as Chuu.

However, where Chuu has its clothing line, Sthsweet is an aggregation website that sells a wide range of popular Korean brands, including Chuu!

The store has clothes from JustOne, Dabagirl, Cherrykoko, Choper, and many more popular Korean fashion designer labels.

I love that Sthsweet makes the brand names evident, making it easier to find and follow those brands if you feel they suit your taste.

Moreover, Sthsweet has many cosmetics and fashion accessories, such as K-beauty products and designer masks.

Overall, Sthsweet is an excellent one-stop shop for anyone looking to stock up on Korean beauty and fashion products!

Pricing-wise, Sthsweet sits in the middle compared to all Korean fashion brands on my list.

---

5/7
LIANOX

Best Online Store for Korean Aesthetic Clothing

Lianox is a Korean fashion online store that I came across a few months ago.

However, after several purchases, this fashion website is one of the first I recommend to friends and family.

Lianox has an extensive catalog of Korean designer fashion and much East-Asian couture.

Above all, the prices are very affordable, and there’s free shipping, depending on the order size.

I like Lianox’s online store’s excellent sorting by clothing aesthetics.

Rather than searching by the type of garments, such as shirts, trousers, or skirts, you can search by the look you want to achieve.

Select ‘sort by aesthetics clothing and styles’ and then type what you’re looking for, be that Y2K fashion, Goth clothing, E-girl, or Korean Kawaii outfits.

---

6/7
FASHION CHINGU

Best Kpop and Kdrama Fashion Store

Compared to the other Korean fashion stores and designers on this list, Fashion Chingu has a unique spin.

While most Korean clothing stores follow US or UK fashion trends, Fashion Chingu follows the trends of Korean celebrities.

And since celebrities are leading the fashion trends in Korea, you’ll buy the latest trends even before they hit the streets of Seoul.

To top it up, if you like a particular K-pop idol or group, you can also shop by their fashion choices.

Currently, some of the most wanted and purchased idols/group apparel are Blackpink, BTS, IU, GOT7, Hyuna, and Mamamoo, so there are plenty of styles to choose from.

---

7/7
MIXXMIX

Best Online Store for Affordable Korean Clothing

Mixxmix is one of the most well-known online shopping sites for Korean clothing in 2023.

The online store focuses on women’s fashion but has tremendous unisex and gender-free clothing.

Although you may not have heard of these brands outside of Korea, Mixxmix hosts several popular Korean brands such as Neverm!nd, Essay, Lonely Club, and so on.

The pricing on Mixxmix is average-affordable compared to other online-based Korean clothing sites.

The cheapest clothing items start at around $10; however, expensive garments can go up hundreds of US dollars.

---

BONUS
Best Online Stores for Traditional Korean Clothes

The best websites for traditional Korean clothing – also called Hanbok – are Hanbok Sarang, The Korean In Me, and Jode Ta.

• Hanbok Sarang is the best online store for premium traditional Korean Hanbok.
• The Korean In Me is the best online store for traditional Korean bridal Hanboks.
• Jode Ta is the best online store for children’s traditional Korean Hanbok

Conclusion

I chose to include some smaller sites that offer only their brand line and more significant online Korean clothing sites that offer clothes from various brands.

I hope that through this article, you’ll find new places to purchase fascinating Korean clothing no matter where you are!

I’ve also introduced some of the best online stores for Korean fashion for men, traditional Korean clothing, modern Korean clothing, and all variations.

Finally, this article doesn’t contain every Korean fashion designer or website.

There are many more Korean designers and stores, but I chose not to add them to my list because they lack worldwide shipping or do not have English websites.

Finally, we’ve covered the critical fashion influencer of Korean fashion and the most popular trends in 2023.

I also cover in my article Korean fashion trends that have been (and still are) popular in the country and the latest trends in Korean fashion right from the Seoul runways.

Now it’s your turn…

Which one of these online clothing stores do you see as the best for Korean clothing, and why?

Which Korean online clothing store do you think we’ve missed and should include in our next article update?

Please leave your comments below; we always appreciate your comments and use them to learn, improve, and update these articles.