Etienne Ortega, the renowned makeup artist behind celebrities including Lana Del Rey and Christina Aguilera, launched his own beauty brand, ORTEGA.
The brand is inspired by Etienne’s signature lip contouring techniques and is formulated with ingredients from his native Mexico, including Blue Agave.
The pigment-rich products are infused with Blue Agave, a plant-based humectant akin to hyaluronic acid. Blue Agave encompasses soothing qualities reminiscent of Aloe, making it a versatile and beneficial addition to skincare routines. In addition to unique ingredients, the collection boasts thoughtfully-curated shades for diverse skin tones. The initial collection features a core lip range crafted to create full and luscious-looking lips, including:
Blu Nectar Lip Oil for conditioning ($21)
Soft Contour Lip Liner for defining ($16)
Agave Glow Color Stick for vibrant color ($22)
Liquid Icon Hyper Gloss for amplified shine ($18)
“Introducing ORTEGA has been five years in the making. This journey has consisted of fighting and beating cancer, navigating countless difficult business meetings and conversations, and maintaining my career as a celebrity makeup artist,” said Etienne Ortega.
“After 15 years of fighting for myself in the industry, I’m incredibly excited and proud to introduce ORTEGA, a new line of accessible and inclusive lip products that blends my love for craftsmanship and my Mexican heritage. I’ve already been using these products on my clients for years, and now everyone is invited to join La Familia.”
The collection ranges in price from $16 to $22 and is launching exclusively at www.etienneortega.com with expansion into further categories later this year.
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