This is module 5 of our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow and sustain a DTC brand. You’ll discover the key principles of entrepreneurship and industry leading strategies for brand management, and you’ll dive into essential concepts including: brand identity, product development, market positioning, online and offline retailing, marketing touchpoints, innovation and financing. Explore the full Direct-To-Consumer course here.
Module Overview
This chapter examines the challenge of sustaining a business’ success both financially and operationally. A deep-dive into funding your business, including how to best identify investors and refine your pitch, is followed by insights and initiatives enabling you to nurture and maintain a company-wide working culture that prioritises innovation.
Includes strategies and tools for:
- Identifying the best funding options (personal finances, loans, grants, private equity and crowdfunding).
- Using innovation to differentiate and grow the brand.
Module Materials
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