The brand, which is also known for its affordable price points and vegan, cruelty-free formulations, features a slew of skin-care and makeup products, too—such as the now-viral Face Glaze primer-highlighter hybrid, Pimple Paste, and the Green Machine 7 Min Goo Mask, which leaves skin glowing in just seven minutes thanks to a blend of AHAs and BHAs.
With the launch of Jones Road Beauty in 2020—and the expiration of Bobbi Brown’s non-compete clause following the sale of her OG company to Estée Lauder—Brown is officially back. The Jones Road Beauty team wasted no time in promoting the products on TikTok via helpful tutorials and expert tips and tricks featuring the makeup artist herself.
You can’t miss the beloved Miracle Balm, which bills itself as a do-it-all, multipurpose balm for your eyes, lips, and cheeks. The result? A subtle glow and the perfect hint of color.
Merit Beauty prides itself on its minimalist approach to beauty. With this in mind, you can expect a curated lineup of multipurpose products ideal for daily use. These include the popular Flush Balm Cream Blush and the versatile The Minimalist, which works as a concealer or foundation, depending on your application. But don’t just take it from us: Big-time beauty creator @Glamzilla deemed Merit “the new Glossier” in her TikTok review of the brand.
Charlotte Tilbury had a successful career as a celebrity makeup artist to clients like Kate Moss, Naomi Campbell, and Penelope Cruz prior to launching her namesake beauty brand in 2016. In the years since, the brand has become a favorite among editors, makeup artists, and newbies alike.
Her Flawless Filter has taken TikTok by storm, as did her Beauty Highlighter Wand in Pinkgasm, which was out of stock for months. So, it’s no surprise that the brand’s latest launch, Beautiful Skin Foundation, has also garnered rave reviews—and plenty of TikTok buzz to boot.
You’ve likely come across The Ordinary on #SkinTok (that’s skin-care TikTok, FYI) at least once by now. This innovative brand is known for its wide array of wallet-friendly, high-quality skin-care staples—most of which are well under $15—which makes building your skin-care routine easy, fun, and most importantly, affordable.
Among the best-known is the AHA/BHA Peeling Solution, which has racked up millions of views on the app—and is a Glamour editor favorite thanks to its unique blend of exfoliating acids to leave skin feeling smoother and looking more radiant.
Saie Beauty founder and CEO Laney Crowell spent years in the beauty industry, including running her own clean beauty blog, before launching Saie in 2019. Today, the brand has a devoted TikTok following. Several products, including the Glowy Super Gel (which the brand describes as a primer or “lightweight luminizer”), Slip Tint tinted sunscreen, Sun Melt Natural Cream Bronzer, and Dew Blush, have also hit it big. New and just in? The brand’s Hydrabeam concealer, which you’ll probably see take off in the next few weeks.
Glow Recipe is a K-beauty-inspired skin-care brand founded by Korean-Americans Christine Chang and Sarah Lee. Most Glow Recipe products feature some sort of fruit—take the TikTok-viral Watermelon Glow Niacinamide Dew Drops, for example. Spiked with watermelon, this lightweight serum offers a radiant finish that thousands of creators, including @Glamzilla, can’t stop raving about.
This past March, the brand teamed up with makeup artist and content creator @MikaylaNogueira to launch the Glow Essentials by Mikayla Kit, which includes the brand’s Watermelon Glow Niacinamide Dew Drops, Plum Plump Hyaluronic Acid Moisturizer, and the Avocado Ceramide Redness Relief Serum.
Cosmetic chemist Joyce de Lemos, beauty expert Charlotte Palermino, and social media extraordinaire Marta Freedman pooled their vast skin-care knowledge together to create Dieux Skin, which utilizes science-backed, quality ingredients to create actually effective products.
Among our favorites is the Forever Eye Masks, which are made with medical-grade silicone; not surprisingly, the reusable eye masks sold out for a hot minute after blowing up on TikTok—and are consistently going in and out of stock.
