This is module 3 of our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow and sustain a DTC brand. You’ll discover the key principles of entrepreneurship and industry leading strategies for brand management, and you’ll dive into essential concepts including: brand identity, product development, market positioning, online and offline retailing, marketing touchpoints, innovation and financing. Explore the full Direct-To-Consumer course here.
Module Overview
Now we focus on how to grow your brand by building engaged communities, both online and offline, through constant communication with customers. The chapter takes a detailed look at retail strategies and experiential marketing, as well as product extensions and collaborations, as key mechanisms for growth.
Includes strategies and tools for:
- Best generating engagement and relationships with customers.
- Assessing the basis for an effective collaboration.
Module Materials
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